Press Kit Basics

This message was edited 1 time. Last update was at 06/11/2012 20:17:06

A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. - http://en.wikipedia.org/wiki/Press_kit

What to include:
- Biography
- Music clips
- High resolution press photos
- Tour dates
- Promotional videos
- Offline website or website links
- Press reviews and interviews
- Recommended if you like list (list of artists in similar styles or genres)
- Contact information
- High resolution photos or images of key executives, the company logo, products, etc.

More info on press kits:
- http://www.musicthinktank.com/blog/ar-tips-the-art-of-the-press-kit.html
- http://www.indieguide.com/howto/view/462449/How_To_Make_A_Press_Kit_For_Your_Band
- http://www.essortment.com/building-press-kit-band-64223.html

There's also another type of press kit called the Electronic Press Kit (EPK). More information about these can be found at:
- http://www.musicthinktank.com/mtt-open/need-an-electronic-press-kit-make-your-own.html
- http://diymusician.cdbaby.com/2012/09/why-you-dont-need-a-press-kit-pt-2-well-maybe-you-just-need-an-epk-or-web-app/
- http://www.wikihow.com/Create-an-Electronic-Press-Kit-(EPK)-That-Gets-Noticed